Not fashion…
but ERAL55 …
...what we are
We sell clothes,
but not those hanging
on a hanger with
"sale" written.
We sell shoes,
but not those
with brand new soles
and the words "made in Italy":
Yeah, right…
We sell accessories,
but not the same ones
displayed in museum shops.
We sell, or rather not:
we select, sew, attach, finish, change, design, invent, produce, mark, contaminate, collaborate, fight, understand, explore and of course make mistakes...
...we certainly don't sleep!
There are five windows that shed light on the corner which decides that Corso Como is here and Piazza XXV Aprile is there. These windows are here, lit up since 1976, when the city was different.
And there weren't any pointed skyscrapers down there and the Italian food trumpeters next door. These shop windows have watched the Milanese change and the tourists travel first towards the thrill of a nearby suburb and today towards the conformism of a quiet idea of progress.
It seems that the days go by over the years, it happens so fast, but these windows have always done everything to not look like anyone. Not to be the pattern repeated with the fashion seasons. Not to be looked at without passion, without love or hate.
It doesn't matter. What matters is that those who saw them realized that the reflection of their own image in the glass was that of a man who was not at all ordinary.
And whoever noticed it came in...
And then came back.
Returned.
Returned.
Tailoring
Since 1954
tailored suits and jackets
made entirely by hand
are made with fabrics from old archives,
prepared with custom finishes.
